Which of the following statements
regarding website content are correct?
a.
If you have two versions
of a document on your website, Google recommends that you only allow the
indexing of the better version
b.
Linking to a page inconsistently
does not affect the way Google views the page/s. Examples of inconsistent
linking could be http://www.expertrating.com/page/ and
http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
c.
Syndicating your content could
lead to Google viewing the material as duplicate
d.
Placeholders for pages which do
not have content are never viewed as duplicate content by Google
What is the name of the search
engine technology due to which a query for the word 'actor' will also show
search results for related words such as actress, acting or act?
10 people do a web search. In
response, they see links to a variety of web pages. Three of the 10 people
choose one particular link. That link then has a __________ click through
rate.
Which of the following
statements regarding website content are correct?
.
a
If you have two versions of a
document on your website, Google recommends that you only allow the
indexing of the better version
b.
Linking to a page inconsistently
does not affect the way Google views the page/s. Examples of inconsistent
linking could be http://www.expertrating.com/page/ and
http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
c.
Syndicating your content could
lead to Google viewing the material as duplicate
d.
Placeholders for pages which do
not have content are never viewed as duplicate content by Google
______________XXXXXXXXX______
What is Keyword Density?
a.
The number of times the keyword
is used / (DIVIDED BY) the total word count on page – (MINUS)the total
words in HTML on the page
b.
The number of times the keyword
is used X (MULTIPLIED BY) the total word count on page
c.
The number of times the keyword
is used in the page description
d.
The number of times the keyword
is used in the page title
e.
The number of times the keyword
is used / (DIVIDED BY) the total word count on the page
What is the illegal act of
copying of a page by unauthorized parties in order to filter off traffic to
another site called?
a.
Trafficjacking
b.
Visitorjacking
c.
Viewjacking
d.
Pagejacking
______________XXXXXXXX___________
Do search engines such as Google
detect unnatural linking patterns by checking the Class C IP address of the
page where the link to the website originates?
Google displays up to _____
characters of a webpage’s Title Tag.
a.
56
b.
60
c.
66
d.
80
What does the 302 server
response code signify?
a.
It signifies conflict, too many
people wanted the same file at the same time
b.
The page has been permanently
removed
c.
The method you are using to
access the file is not allowed
d.
The page has temporarily moved
e.
What you requested is just too
big to process
Which of the following
statements is correct with regard to the description meta tag?
a.
It should be about 50 characters
in length
b.
The description should not
contain the keywords
c.
If the meta description is not
included, the search engines will use the meta keywords for information
d.
Google uses the meta description
to generate the search engine results pages
State whether true or false.
The Yahoo Directory listing is a
free service for commercial sites.
a.
True
b.
False
Which of the following
statements is correct with regard to the images within a webpage?
a.
Images cannot be spidered by the
search engines
b.
Important keywords related to
the image should be placed in the ALT text
c.
Images should always be kept
close to the top of a webpage
d.
Image maps should be used while
including the images
Cloaking is a controversial SEO
technique. What does it involve?
a.
Increasing the keyword density
on the web pages
b.
Offering a different set of web
pages to the search engines
c.
Hiding the keywords within the
webpage
d.
Creating multiple pages and
hiding them from the website visitors
Which of the following facts
about Alexa are correct?
a.
Alexa provides free data on
relative website visitor traffic
b.
Alexa and Quantcast provide
information on visitor household incomes
c.
Alexa is biased towards US based
traffic
d.
Quantcast only tracks people who
have installed the Quantcast toolbar
Google looks down upon paid
links for enhancing page rank. If a website sells links, what action/s does
Google recommend to avoid being penalized?
a.
The text of the paid links
should state the words “paid text link” for Google to identify it as a paid
link
b.
Only Paid text links to non
profit websites should be accepted
c.
Paid links should be disclosed
through the “rel=nofollow” attribute in the hyperlink
d.
Paid links should be disclosed
through the “index=nofollow” attribute in the hyperlink
Which of the following actions
could get you banned by Google?
a.
Hiding text on the webpage
b.
Stuffing keywords on the webpage
c.
Linking to sites banned by
Google
d.
None of the above
Which of the following
statements about Google’s technical and quality guidelines is true?
a.
It is advantageous if your web
server supports the If-Modified-Since HTTP header
b.
If using dynamic pages, it helps
to keep the parameters short and the number of them few
c.
Avoid using robots.txt to
prevent crawling of search results pages or other auto-generated pages,
even if they don’t add much value for users coming from search engines
d.
Submitting new pages of your
website at http://www.google.com/addurl.html as soon as they are online,
helps to speed up indexing
Which of the following is an
ethical SEO Technique?
a.
Creating a subdomain with the
hottest keyword and creating duplicate copies of existing pages on it
b.
Filling your pages with
keywords, whether relevant to the page content or not
c.
Creating a page which serves a
different content to the search engine bots and different to human users
d.
None of the above
All major search engines are
case sensitive.
a.
True
b.
False
While optimizing your website it
is important to generate the right type of traffic, how does the Bounce
Rate information help in this regard?
a.
By letting you know the
percentage of users who entered the website and then went on to visit
additional pages
b.
By letting you know the
percentage of users who entered the website and then left without viewing
any other page
c.
By letting you know the
percentage of users who decided to go back to the source from where they
found your website
d.
By letting you know the
percentage of users who left your website within 10 seconds of viewing the
first page
Which of the following factors
contribute towards link popularity of a website?
a.
The number of websites that link
to it
b.
The number of pages of the
website indexed by Google
c.
The number of pages in the
website
d.
The quality of websites that
link to it
Search engines do not index some
common words (such as “or”, “and”, “when”, and “in”) within the webpage.
What are these common words called?
a.
Barrier words
b.
Non-indexable words
c.
Slow words
d.
Stop words
Which of the following
activities could be looked down upon by Google as per their quality
guidelines?
a.
Using automated website
submission software
b.
Loading pages with irrelevant
links
c.
Intentionally adding keywords to
the TITLE tags and ALT attributes
d.
Registering misspellings of
well-known websites
Which of the following
statements about RSS are correct?
a.
It is a form of XML
b.
It stands for Realtime
streamlined syndication
c.
It is a good way of displaying
static information
d.
It is a Microsoft technology
_________ is usually the best
web page to get linked to while receiving a themed in-bound link from
another website.
a.
The sitemap
b.
The contact page
c.
The home page
d.
The page which you would like
to improve in the search engine rankings
Which of the following can be
termed as good keyword selection and placement strategies?
a.
Targeting synonyms of the main
keyword
b.
Targeting the highest searched
keywords only
c.
Copying competitor keywords
d.
Optimizing five or more
keywords per page
If your site is not appearing
in Google search results because of some unethical SEO practices in the
recent past, _________________.
a.
abandon and close your website
permanently.
b.
modify the page contents, make
them useful and relevant to the human users, and request Google to
reconsider your site.
c.
start a PPC campaign to get
your site included in the sponsored results.
d.
it is better to discontinue
the website and shift your webpages to a fresh website with a new domain
name.
Which of the following
statements about search engine optimization techniques are correct:
a.
Making a keyword bold does not
influence the way that the search engine looks at the keyword
b.
Websites with deep linking are
looked at favorably by search engines
c.
search engine robots follow the
first link they find to any particular page and they do not follow
additional links to the same page
d.
It is not a good idea to have
the same anchor text for all inbound links as it could look automated to
the search engines
A Hallway Page is used to:
a.
Attract visitors from the search
engines straight onto the Hallway Page
b.
Organize the Doorway Pages
c.
Help people navigate to different
Doorway Pages
d.
Enable search engine bots to
index the Doorway Pages
Which of the following free
tools/websites could help you identify which city in the world has the
largest search for the keyword – “six sigma”?
a.
Yahoo Search Term Suggestion
Tool
b.
Alexa
c.
Google Traffic Estimator
d.
Google Trends
e.
WordTracker
How are site maps important for
the search engine optimization process?
a.
Site maps help the search engine
editorial staff to quickly go through a website, hence ensuring quicker
placement
b.
Google gives credit to the
websites having site maps. The GoogleBot looks for the keyword or title
“Site Map” on the home page of a website.
c.
Site maps help the search engine
spider pick up more pages from the website
d.
None of the above
Ans: C
Question: 39
State whether the following
statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a
website.
a.
True
b.
False
Ans: A
Question: 40
What is the function of
“indexer” part of the Google search engine?
a.
It helps to retrieve web pages
from the world wide web
b.
It helps to gather information
from other search engines
c.
It helps to sort the documents
that Google has retrieved
d.
It helps to generate meaningful
results based upon the user’s search term
Question:
Which of the following
conditions will Google treat favorably from the ‘Relevancy’ perspective?
a.
The website offering products
and services to the visitors country
b.
A website that provides free
content for the related keywords
c.
Hidden keywords on the home page
matching the search term
d.
Image Alt tags on the home page
matching the search term
Question:
Some words, when followed by a
colon, have special meanings to Yahoo. What is performed by the link:
operator?
a.
It shows all the outbound links
from the URL
b.
It shows how many pages of the
site Yahoo is pointing to
c.
It shows all the pages that
point to that URL
d.
It shows URLs with broken links
Question:
Which of the following factors
have an impact on the Google PageRank?
a.
The total number of inbound
links to a page of a web site
b.
The subject matter of the site
providing the inbound link to a page of a web site
c.
The text used to describe the
inbound link to a page of a web site
d.
The number of outbound links on
the page that contains the inbound link to a page of a web site
Question:
What is the term for
Optimization strategies that are in an unknown area of reputability/validity?
a.
Red hat techniques
b.
Silver hat techniques
c.
Grey hat techniques
d.
Shady hat techniques
Question:
Why is it a bad idea from the
seo perspective to host free articles and write ups that are very common on
the internet.
a.
Because they will not lead to
fresh traffic
b.
Because you could get penalized
by search engines for using duplicate content
c.
Because you will not get the
benefits of proper keyword targeting
d.
Because people could turn up
claiming copy right infringement
Question:
The following robots meta tag
directs the search engine bots:
a.
Not to index the homepage and
not to follow the links in the page
b.
Not to index the page and not to
follow the links in the page
c.
To index the page and not to
follow the links in the page
d.
Not to index the page but to
follow the links in the page
Question:
_________________ use both
crawlers and directories to generate relevant results.
a.
Crawler-based Search Engines
b.
Human-Powered Directories
c.
Hybrid Search Engines
d.
Meta Search Engines
Question:
Which of the following
statements is correct with regard to natural links?
a.
They are two way links
(reciprocal links)
b.
They are from authority websites
c.
They are voluntary in nature
d.
They are from .edu or .gov
extension websites
Question:
What will happen if you type the
words ‘Certification -Networking’ in the Google search box?
a.
Google will find the web pages
about Certification and also containing the word “Networking”
b.
Google will find all the web
pages containing the words “Certification” and “Networking”
c.
Google will find all the web
pages in which the words “Certification” and “Networking” appear together
d.
Google will find the web pages
about Certification that do not contain the word Networking
Question:
If you enter ‘Help
site:www.microsoft.com’ in the Google search box, what will Google search
for?
a.
It will open up the Google help
pages applicable to www.expertrating.com
b.
It will find pages about help
within www.expertrating.com
c.
It will only find page titles
about help within www.expertrating.com
d.
It will direct you to the
request page for re-indexing of www.expertrating.com
Question:
Which of the following
statements about FFA pages are true?
a.
They are greatly beneficial to
SEO
b.
They are also called link farms
c.
They are paid listings
d.
They contain numerous inbound
links
Question:
What is the name of the search
engine technology due to which a query for the word ‘actor’ will also show
search results for related words such as actress, acting or act?
a.
Spreading
b.
Dilating
c.
RSD (real time synonym
detection)
d.
Stemming
e.
Branching
If a website’s search engine
saturation with respect to a particular search engine is 20%, what does it
mean?
a.
20% of the webpages of the
website have been indexed by the search engine
b.
Only 20% of the pages of the
website will be indexed by the search engine
c.
20% of the websites pages will
never be indexed
d.
The website ranks in the first
20% of all websites indexed by the search engine for its most important
search terms
Question: 54
What is the main reason for the
effectiveness of optimizing a webpage towards a long tail keyword search?
a.
There are more long tail
searches than shorter keyword queries
b.
Search engines often pass on
long tail searches to lesser known and new websites
c.
Search engines do not pass on
long tail search traffic to websites that rank high for shorter keyword
searches
d.
There are fewer websites that
have targeted such keywords
